digital strategy and marketing for in-house teams and small/medium businesses. Based in Brisbane, QLD.

do digital differently

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Welcome to Knightlab, a one-man operation specialising in digital marketing and strategy.

We create, implement, and manage digital marketing strategies for in-house teams and small businesses, setting them up for more streamlined operation and long-term, permanent results.

As a Digital Strategy Consultancy, we work closely with our clients to deliver tangible results and agency-grade end products.
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Knightlab services
Whether you're a business or an agency, we streamline your digital presence, save you from hiring full-time specialists, and keep you ahead of the latest trends.

โ€Knightlab has an array of service offerings with digital strategy at the heart of it all.

Unlock growth with tailored digital strategies, expert marketing insights, and seamless website development.

Digital Strategy

Digital Marketing

Google search

web development

Learn More
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KNightlab Expertise

Knight Jordan Lim

Digital Strategist &ย Knightlab Founder

A little personal framework I use to remind myself of the marketing process as a small business operator.

Use this framework if you're:
๐ŸŒŸ A small business owner looking to get off the ground
๐ŸŒŸ A freelancer looking to make a name for yourself
๐ŸŒŸ A small marketing team taking a step back from their strategy
๐ŸŒŸ Looking to launch a brand new product or address a new market segment

๐“๐ก๐ž ๐…๐ซ๐š๐ฆ๐ž๐ฐ๐จ๐ซ๐ค
๐Ÿš€ Level 1) The more people know what I do, the more business l get
๐Ÿš€ Level 2) The more people know how I solve their problems, the more business I get
๐Ÿš€ Level 3) The more people who can vouch to others how I solve their problems, the more business I get

...

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Knight Jordan Lim

Digital Strategist &ย Knightlab Founder

A couple months back Knightlab was engaged for a workshop to assist the EcoMarines Foundation team get in the right direction with all things digital and marketing.

It's been a blast getting to know the team as they continue to work with teachers, student ambassadors, and businesses across QLD to create a wave of environmental change through their programs.

It was certainly a big day, but an even bigger 12 months ahead for these guys!

...

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Knight Jordan Lim

Digital Strategist &ย Knightlab Founder

Hate to break it to you, but paid ads won't save you ๐Ÿ™…

But they're such a valuable tool IF applied correctly ๐ŸŽฏ

When push comes to shove do we actually need to engage into digital paid advertising? I like to run through the below criteria:

๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐จ๐ง
What's the level of competition that we're dealing with? Are we going head-to-head with big brands like BHP or Samsung? What can we do to lower the level of competition?

๐€๐ฎ๐๐ข๐ž๐ง๐œ๐ž
Who are they? Will they actually engage? What's the timing look like for them? Are they problem aware? Can they actually make a purchase?


๐•๐š๐ฅ๐ฎ๐ž
What do you stand to gain from a purchase/enquiry etc? Is it worth the spend? Is this the right platform? What role does this ad campaign play in the bigger picture?

Try out the above the next time you're deciding on paid ads and take the guess work out. #paidads #paidadvertising #digitalstrategy #digitalmarketing #linkedin hashtag#linkedinadvertising hashtag#googleads hashtag#facebookads

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Why engage an independent?

01

Faster roll-out
An independent consultant has the flexibility and experience to roll-out effective digital strategies in less time.

02

Stay on top of the trends
An independent contractor typically has multiple clients, different contexts, access to resources etc.
We're across the latest trends andย emerging practices.

03

Another set of eyes (or two)
Engaging an outsider to an organisation challenges the status-quo of how things have been done and raises the ceiling of limitations.

04

Connection to other contractors/freelancers
Knightlab can easily connect clients to other specialist freelancers and leverage their talents for your next project.
Service packages
Invest in digital strategy and marketing that drives your business. At Knightlab, we offer straightforward offerings tailored to your needs.

Retainer/Project

If you need significant growth, establishment, or course-correction in your digital strategy or marketing.
Custom Quote/Scope
Enquire Now
Initial discovery meeting, technical deep-dive, and audits
Select from any of Knightlab's services with ability to mix and match
Implement tactics strategically
Regular reporting and meeting cadences
Tailored to specific needs
Technical support available (campaign setups, web development, etc.)
Access to my network for bespoke services (eg. designers, creatives, developers, writers, etc.)

Advisory

If you have an established marketing strategy but need support & a point in the right direction from time to time.
$1,500 / month
Enquire Now
Initial discovery meeting, technical deep-dive, and audits
Technical support (campaign setups, web development, CRM workflows, etc.)
Client marketing work review and endorsement if required
Weekly check-ins
My deep knowledge in marketing, digital, and latest in trends
Contact Knightlab on business days
Option to bundle up to 12 hrs for bespoke work per month (eg. campaign setup, web development, strategic workshops, etc.)
Access to my network for bespoke services (eg. designers, creatives, developers, writers, etc.)
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Real Stories, Real Results
"We would highly recommend Knightlabโ€™s services for anyone looking for a personable, experienced and knowledgeable digital strategy and marketing expert. He took the time to thoroughly understand our organisation and business needs before then tailoring a comprehensive, timely and individualised digital strategy and website redesign."
Lucinda Sheehan
Growth and Education Team Leader, EcoMarines Foundation
"Jordan was an absolute delight to work with from start to finish. He was fast to respond and very professional. I have full faith in his ability and now have a really solid understanding of all the workings on the back end of a website and digital marketing strategy"
Cassandra Harper
Designer and Sole Owner, Cassandra Harper Textiles
"I really appreciated Jordan's patience when both explaining challenging concepts, and when trying to understand our half-formed ideas and make them complete. Thank you, Jordan, for helping us to develop a better digital strategy for our organisation!"
Becky Shelford
Program Coordinator, EcoMarines Foundation
"Not only did Jordan help us launch successful ad campaigns, but they also offered invaluable insights and recommendations that significantly boosted our online visibility. His data-driven approach and continuous optimisation efforts led to a noticeable increase in traffic and conversions. It's evident that he is dedicated to achieving the best possible outcomes for his clients.

Overall, working with Jordan has been a transformative experience for our business. I highly recommend their services to anyone looking to elevate their digital marketing efforts."
Rossix Civil
Ross & Ellen, Rossix Civil
Get In touch
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In the Area?
Chermside 4032,
Brisbane, QLD
OFFice Hours
Monday - Friday
10am - 5pm

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